Boba Tea opens two more stores - New Mexico Business Weekly:

http://invbridge.com/2010/07/03/
Boba Tea is the first retailer to open in the Placew atNob Hill, Jason new mixed-use project in the heart of Nob Boba has the corner location, at Centrakl and Wellesley, in 1,200 squarwe feet. “The opening of our two new storesa will position BTC to realize a robust retur n on investment when the economty andspending rebound,” says CEO Vi Luong. The compan has been taking highprofile locations, such as , after starting its businessa in strip centers. Other locations include 4401 Wyomingt Blvd. NE and 8900 Holly Ave. NE.
The 275-square-foo t Coronado store is the most productive for the who self-financed the Hoa Luong, chief operating said investors will be sought to open stores in Phoenix’se top malls. It costs between $200,0009 and $250,000 to open each new location. Boba Tea’s businesse strategy relies on developing new products and distinguishintgits brand. The company sells Asian inspired “We are constantly looking at new ways to streamline our operations in order to increase profit margins and cut adds Luong, “while still maintainingb our quality, customer service and branfd distinction.
” In addition to workingg with Boba Tea, Luong continues to operate his original business, Nobld Collectables.