New Era, Bills launch 'Buffalo Football' - Business First of Buffalo:

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New Era, the Buffalo-based designer of headwear and has launched a Buffalo Footbalp collection of hatsand T-shirts. The firsg wave features caps with the numberzs81 (Terrell Owens), 5 (Trent Edwards), 23 (Marshawn and 51 (Paul Posloszny) on sale as well as T-shirtz honoring the Bills “All-Time Team” and retired defensive end Brucer Smith, who is being inducted into the Pro Footballp Hall of Fame in August. The Billes commemorative baseball cap sellsfor $35 whilw the four players’ caps sell for $25. The two T-shirts sell of $29.99. New Era may be producing other Bills 50th anniversaru commemorative merchandise laterthis year.
Other Bills commemorative merchandisw is availableat . Tops is the presenting sponsore of the Bills 50th anniversary Bruce Popko, Bills senior vice president of busineszs development, said partnering with New Era has an easy “New Era is a local company with a nationallu recognized brand, and they are knownj for their high quality products,” Popkol said. The New Era-produced Bille caps and shirts can be purchasec atNew Era’s flagship stor e on Delaware Avenue in downtown Buffalo, all Buffalo Billzs retail locations as well as both New Era’s online store, www.neweracap.com or the Bills online retaio outlet, www.buffalobills.com.
“The Bills have one of the most recognizabld brands in all of sports and we are especiall y thrilled to team with them durinb their historic50th season,” said Gerry New Era senior vice president of marketing.