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According to the new report, Facebook users logged 13.9 billion minutees on the sitein April, makingh it the most popular social networking site on the Web. was the secondx most popular social networking site with about 5 billiobn minutes spent loggedin April. Twittef logged roughly 300 million minutes, and LinkedIn abourt 202 million. According to the Nielsen study, total minutes spent on social networking sites has increasex 83percent year-over-year. Twitter had far-and-away the fastest growth over the pastyear -- with about 37-times more minutes spent on the site in April compared to April of last year. Facebook also posted rapir growth, with a seven-fold increaswe over last year.
“We have seen some major growthy in Facebook during the past and a subsequent declinein MySpace. Twitter has come on the scenwe in an explosive way perhape changing the outlook for theentire space,” said Jon Gibs, Nielsenj vice president, online media and agencyg insights. “The one thing that is cleaf about social networking is that regardless of how fast a site is growingh or how bigit is, it can quickly fall out of favo r with consumers.” While Facebook has becomr the top dog in the social networkingg space, MySpace is the leade in online video. With 121 million video streams, MySpace.cok was the No.
1 social networking destination when rankec by streams and total minutes spentviewinhg video. MySpace visitors spent 384 millionm minutes viewing video on the with an averageof 38.8 minutes per viewer. In Facebook visitors spent only 114 million minutes viewingv videoin April, with an average of 11.2 minutea per video viewer. The Nielsen Co. is a global informationh and media company specializing inconsumer information, television and othee media measurement.
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