Agencies land clients, launch promotions, are lauded for work - South Florida Business Journal:

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Systemax, the Miami-based owner of the and technologyu and consumer electronicsretailer brands, turned in-store and onlined retail efforts into a charityg marketing opportunity. The program transformed Black Fridayh into Pink Friday in support of breast cancer organizatiojSusan G. Komen for the Cure. The companies promotedc the busy post-Thanksgiving shopping day in an efforf toraise $250,000 from sales and customer donations. As part of the Systemax held a live selling select products at half off the list Boca Raton public relations firmhandlese Systemax.
In another holiday-based marketinbg promotion, the Miami office of PR firm is supporting office retailer inits “Gift it for holiday promotion. As part of the program, 10,0000 winners nationwide will receive upto $50 millionj in gifts and prizes. Central to the campaign is Coachj Tom, a fictional character who humorously tries to debunk the concept ofmultiplwe winners. The campaign is airing across the Internet, including Staples’ Web site; YouTube; and social networkiny sites Facebook, Twitter and Flickr. The campaign also uses in-store marketing, radio, and online and directg marketing.
In other marketing news, Frank a Miami-based marketing firm, has been named agency of record forACP Jets. The agencyu will provide a complete rebranding of the WestPalm Beach-basedc private jet charter company. The firm will oversed all media planning and buying and will handle all marketing communications including print, interactive, viral, design and media The campaign should debut in 2009. Dabbling in Ink., a PR, marketing and special events firm with officexs in Miami Beach and Los has added six clients to its roster for Art BaselpMiami Beach.
They are the /Tommy Hilfiger Art Basel Partgy and the Saturday TommuyHilfiger Party; the Naomi Campbell Retrospective presented by In Fashio n Photo by Art Photo Expo; a book signinbg for Kelly Klein’s new work, “Horsre – A Collection of Equine Photographs;” the opening reception for the new photop installation of Carlos Betancourt at the in Miami; Stian Roenning and Alexis Mincolla for the “Togethe For Never” photo artist installation at the Galerie and the launch of in association with Karlaz Otto. Local publisher Southu Florida Adventures Magazine is hosting the sponsored Outdoo r Sports Expoon Dec. 6.
In partnership with the , the evenft will host the Adventure Team Challenge for local marketing professionals. The challenge includes trail mountain bikingand kayaking. Vendors includse the Outdoor Center, Foot Liquid Surf & Sail and Red Bull. On in Plantatio n has been named to create collateralfor Hear-USA’es new partner program with , and has been assigne d project work for Miami law firm . On The Ball also won a Daveyg Award for its work onOrzelo Vodka’s industry launch marketing. Piersonm Grant Public Relations in Fort Lauderdalre has been named to handle restaurants in Browardc and PalmBeach counties.
Kabookaboo Marketing in Coral has received the Diamond Award from the for excellencd inbusiness achievement, corporate citizenship, customer service and workplace environment. Kabookaboo clients include , and Cartief Jewelry.