Genesee Beer to make comeback - San Francisco Business Times:

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The renewed effort will include mergingg the sales and marketing teamz from Labatt USAand Genesee, once a recognizefd beer in Western New The company said it has begun $6 million in upgrades and will invest another $4 million in 2010. “Positive changes are brewing,” said Rich Lozyniak, the new CEO of Northh American Breweries. “We’re reviewing every aspecty of our business to strengthenthe brewery’s position.” NAB said it will upgrade brewery equipment, make necessary repairs and add boilet controls and steam economizers that reduce energuy consumption. The changes are expected to bring annualp operating savings of morethan $1 million.
In addition to Genesee, the brewery produces Seagram’s Escapes, as well as Dundese Ales and Lagers familyu ofcraft brands, whichj includes the Original Honey Brown Lager. The Rochester company distributes several imports, including Imperial from Costa Steinlager from New Zealand, Toohey’s New from Australia and Thwaiteds from the U.K.