Menswear shop seeks to fashion a female clientele - bizjournals:

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Smith and Pagel, owners of , a high-end mensweafr store they launched in the Centralp West Endin 2006, are lookinb for purses to boosrt their sales. Women, they said, tend to be bigger shoppers even when it comesato men’s clothing. “Where we run into problems is motivatinv them to take the next step to come Smith said. The 28-year-olds posted a small profitg in 2008 and are on trac k toreach $500,000 in sales this year. Last the shop almost doubled in sizeto 1,472 square feet with a move to 26 Marylandc Plaza. The store carries European-cutr designer suits, including Hugo Boss and Ted Baker, as well as Ike Behar dress shirts, and upscale deninm brands.
The business partners said their efforts to attracyt women shoppers throughfashion shows, directy mail and their Web site have not increased Their challenge: How to make the most of theidr marketing money to attract this demographic. Petet Edison’s advice: “Create an evenrt for women the same way jewelry stores create an even for mento shop. Use a customeer mailing list to notify them ofthe event, and followw up with a phone call.” Anna Spector’sw advice: “Start a gift registryu for men. Women’s stores have been doing it for Elaine Burkhardt’s advice: “Plaj a promotion for Father’s Day.
Participate in charityu events; offer to dress the chairperson or MC ofthe it’s great exposure and PR.” Susan Seymour’sz advice: “Post pictures from the fashion shows on the store’s Web Take it even further with Facebook or where guys can go for advicde and pictures of ‘what to wear where.’”